Pinterest is a great and innovative way to attract customers, especially if you are a small business vying for a bigger presence on the internet. Since this social bookmarking platform allows you to visually showcase your business, it offers the perfect way to entice and engage with your clients. Here are some tips on how you can make your Pinterest boards and pins more interesting and exciting:
- Content is important: As with any other social media platform, it is important to have the right pictures, videos, diagrams and infographics, which are both attractive to the eye and informative as a whole, on your boards. In other words, it is important to scour your website for the right kind of visual content and pin them attractively to grab eyeballs and pique the viewer’s interest. Converting data into attractive charts or graphs is a great way to entice customers.
- Create themed boards: Different businesses have different things to offer to their clients. Therefore, it is important to have themed boards to help both organize and present your products or services in a better manner. These could include themes like discounts or freebies offered; or could be a theme based on a related interest and the like. For instance, if you are selling drapes, you could create a board on home décor as opposed to simply pinning photos of drapes. This will help create more engagement, which in turn means better business.
- Engage with the community: Pinterest, like other social media sites, requires active engagement from your side. It is important to remember not to simply pin and then forget but to actively promote a conversation between you and your customers. Call for action buttons, encouraging repins as well as sharing of pins by customers etc will go a long way in ensuring that your pins are sufficiently enticing for your existing as well as potential customers.
So, use these tips to create enticing Pinterest boards that encourage active engagement with your customers.
