Marketing your business on Facebook

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Social media is undoubtedly the best way to market your business today. With over 1250 million active users every month (as per data generated by http://www.statista.com/ for the 2nd quarter of 2014), Facebook is perhaps the most sought-after amongst all other social media and networking platforms. By allowing better and fast interaction with your customers, both current and future, this platform has been helping businesses – both big and small, over the years. However, most small businesses feel that creating a Facebook page will suffice to ensure better business and often wonder why it is not working for them. Here are some tips on how you can market your business on Facebook to ensure better prospects:

  • Clear marketing strategy: As with any other marketing campaign, it is important to have a clear marketing strategy when using Facebook. Often, it is seen that Facebook pages of small businesses are not successful merely because they lack a proper strategy. These could be simple goals like achieving a certain amount of likes etc. Once your goals are set, it is important to convert them into smaller tasks and ensure that you have someone dealing specifically with them.
  • Pay attention to your page: Another important aspect of successful marketing through Facebook is to ensure that your page is not left unattended. Many businesses often create pages but then do not post regularly, making it unattractive to visitors. Having regular posts, ensuring conversations with customers and visitors, and engaging with the public at large is important to assure idle visitors that you mean serious business. You may either do it all on your own or simply hire a professionals for the job.
  • Build targeted audience: For any business to be successful, it is important to target the right kind of audience. Therefore, it is important that you have your target group in mind and set about creating a page that attracts them. Moreover, it will help if you can invite friends and other business contacts to like your page, which in turn will bring better traffic to your page.
  • Be engaging: As with any other form of marketing, it is important to engage with your visitors and customers. It is important to be honest, respond to queries/complaints quickly and most importantly, be consistent in your actions and words. This will improve your image in these networks, which in turn will help your business climb the next level.

Use these simple tips to market your business on Facebook better, thus leveraging the power of this social networking platform.

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